Grants For Schools

A Step by Step Guide to Help You Secure Grant Funding

Schools are operating in an increasingly tough financial environment. They are expected to deliver high-quality educational provision in a safe, healthy environment with tightening budgets. This, in turn, means that additional funding is becoming more and more important. Grant funding is one way to obtain supplementary funding but sometimes the process can seem confusing. So, who provides grants and where do you start?

There are many organisations in the UK which offer grants to schools. Each will have their own aims, criteria, objectives and guidelines which will explain the kinds of projects that they will fund.

This guide aims to clarify the process of selecting and applying for grants to make sure that eligible schools have the best chance of success. The process can seem daunting, so we have broken it down into simple sections.

What is a Grant?

A grant is an amount of money that is awarded for a specific purpose. You are not required to pay a grant back but you are likely to be required to evidence how it has been spent and confirm that it has delivered what you specified when you applied for it.

Grants are available from the government, charities, trusts, foundations and other organisations such as The National Lottery.

The criteria for each grant will be different, some will be specific to education, sports or community initiatives and the amounts will vary. There is often a requirement for you to match the funding that is offered by the grant; so if you can spend £10,000 for example, then they will offer a grant of £10,000.

Example

The Institute of Mathematics has announced that individuals working in secondary schools, Colleges of Further Education (FE) and Higher Education Institutes (HEls) can apply for a grant to help with the costs of running or attending an educational activity relating to mathematics. A budget of £6,000 has been earmarked for this scheme and will be split equally between Schools/Further Education and Higher Education. Grants will be made up to a value of £600.

What Does a Grant Enable You To Do?

Grants enable you to undertake projects that you otherwise could not afford.

You could use the grant to purchase items, services or resources. These might include:

• Computer equipment
• All-weather sports pitches
• Books
• SEN educational resources
• Sports equipment and resources
• Outdoor canopies or shelters
• Continuing professional development for staff
• Improving school grounds or facilities
• School trips and field visits
• Creating a nature area
• Setting up and running a breakfast club
• International school collaboration
• Installation of a wind turbine
• Science equipment and projects
• Travel to specific events or institutions
• Tree planting

Pros and Cons of Grants

Pros

• Grants do not need to be paid back
• There are many different grants available
• Grants can offer large sums of money
• Grants can sometimes be repeated
• Grants may be available for your specific kind of activity

Cons

• Grants may have strict criteria
• Grants are all individual so writing tailored applications can be time-consuming
• There may be a matched funding requirement
• Grants usually only cover projects which are yet to start
• Grants applications can take months to be reviewed

Tip:

If you can’t find a grant to suit your project, look for a project that suits a grant! You may already have allocated budget for something for which grant funding is available, can you claim this and redirect the allocated budget to your initial idea?

Selecting the Right Grant For Your Project

Where Do I Look?

Enlisting specialist help for identifying, managing and applying for funding isn’t normally free but the cost of doing so isn’t prohibitive and could be money well invested.

Providers like FundEd offer timesaving toolkits and databases with available funding listed by curriculum or interest area. Subscription service funding directories can also be useful as they act as centralised information resources which allow you to search for relevant grants and funding sources. Grants4Schools, for instance, provides a regularly updated directory of grants from a variety of sources. Our monthly Funding and Grants for Schools guide is a great starting point and covers a wide range of grant-awarding bodies.

Selecting The Right Grant

If you give consideration to the following, it will help you to work out if a specific grant is likely to support your project.

Check criteria and ascertain suitability.

Pick up the phone and talk to them – ask for honest feedback before you apply.

If you need to amend your project to suit their grant, choose another grant provider.

Example

The Tesco Bags of Help Grant website covers all of the key grant information including how does it work, who is eligible to apply, what type of projects will be funded, matched funding requirements and how to submit an application. If you still have questions, talk to the grant providers. Their role is to find and fund suitable applicants, so they are usually very helpful!

Writing a Successful Grant Application

Assign the Right Person from Your Organisation

Designate a responsible person who has the time and resources to deliver the grant application. This person may be required to do research, collate input from other team members, obtain quotes, write the application and adhere to strict application timelines. Do they have the capacity to do this effectively?

Define and Agree your Project Internally

As a team, you will need to be clear on the objectives and scope of your project, before you will be able to communicate this to the grant provider. Consider the project as a story, make the reason for you doing it come to life and show the difference that it will make to the real lives of pupils, teachers and parents.

Set Objective, Output, and Outcome

Set out your strategy by clarifying the Objective, Output and Outcome.

Use clear, concise language and ensure that financial information is detailed and robust.

Objective

The issue or problem that you want your project to overcome

• Choose a self-explanatory title
• Give it a narrative and human angle

Why This Is Important, What Is The Need?

Use relevant research to show the need; collate statistics, facts and quotes, e.g.

• Youth crime figures
• Community feedback
• Research papers on the importance of community engagement and provision for young people
• Comment from Local Councillors / Politicians / Police Chiefs / Headteachers
• Video testimony from those who will benefit

Tip:

Many grant providers like to see as many beneficiaries as possible, consider for example if your project may also be able to be used at weekends by a local community group. This means the provider is seen as helping two groups.

Output

What the money will be spent on

• Provide a clear budget breakdown
  • Clarify what percentage of funding you are applying for and which elements this will deliver
  • You may be asked who else is funding other elements
• Provide a timeline of what will be done when and by whom
• You may be asked to contact suppliers to obtain quotations for the works

Outcome

The result, impact or benefits of the project (specific, measurable, realistic)

The difference this project will make, for example:

• Improve community relations
• Reduce youth crime
• Increase social and learning opportunities for young people

Show evidence of similar projects and the impact they have had.

Provide case studies of similar initiatives.

Drill Down Further

Think through the reasons for your project as this will give you a lot of the information that you may need to include in your application. This is a very useful step –

What does the end result look like?

Define the project –

• What is the scope of the project?
• Are there any risks, anything that could impact delivery, e.g. is it seasonal?
• Do you have contingencies in place to overcome these possibilities?

Why are you doing it?

Identify the need –

• The objective you have already clarified outlines the need for your project
• Differentiate between ‘want’ and ‘need’
• The outcome you have already identified shows why the project is important and deserving of funding
• Use reports, statistics and other evidence
• Show why your organisation is best placed to deliver the project and outcomes

Who will be involved in delivering it?

Identify the people –

• Who is the project for?
• Who is involved in delivering it?
• Core team and responsibilities
• Staff and volunteers
• Skills of team
• Broader team
• Community ambassadors, local councillors

When are you planning to deliver it?

Define the process –

• Start and end date
• Project timeline
• Third-party involvement
• Scheduling
• Who will project manage?
• Any seasonal considerations (school holidays)

Tip:

Remember that part of an application will often ask you to confirm that the project is ready to go ahead – make sure you have all the necessary permissions in place. For example, a funder can’t award money that you don’t spend if you fail to obtain planning permission.

Where will you complete the project?

Clarify location and reach –

• Exact location of the project
• How broad is the impact expected to be (national, local, regional)
• Demonstrate knowledge of the local area to justify the need
• Council / committee documents
• Reports
• Demographic information
• Relevant local reports / statistics

How will you complete the project?

Outline how work will be completed.

Outline the process –

• How will it be managed
• Steering committees, teams, individuals
• Are any special skills required, third party involvement roles and responsibilities?
• Accountability
• Cost – how will they be managed, by whom, reporting requirements

Submitting your Grant

Checklist

• Are you certain your project meets the funder’s criteria and that you can demonstrate how it supports the type of work they fund?
• Don’t be afraid to ask them directly, they want to help!
• Do you have all the approvals you need from your leadership team?
• Are there any barriers still to overcome, such as planning permission?
• Do you know who will work on the project and does your leadership team understand and accept the nature of the tasks involved and the time commitments required?
• Have you checked your cost and time estimates with a trusted supplier?
• If you need to provide quotes, do they support the amounts you are seeking from the funder?
• Is the amount of money you require within the limits set by the funder?
• Have you allocated sufficient time for researching and writing the application prior to the funder’s deadline?
• Can you demonstrate what you will achieve and how the funder’s money will be utilised towards your goals?
• Are your objectives clear and have you demonstrated how the groups you are targeting will benefit?
• Can you demonstrate how your project targets a need or benefits a disadvantaged group?
• Do you have a robust project plan to show how you will deliver your objectives?
• Is your budget sensible and transparent?
• Have you considered all areas of expenditure?
• Can you demonstrate good financial management and oversight, so that the funder is confident their money will be spent wisely?
• If the grant is on the basis of matched funding, have you demonstrated how you will raise the equivalent amount?
• Have you demonstrated how you will measure success?
• What are the outcomes you want to achieve and how will you determine that they have been met?
• Have you written your application in plain, succinct language without jargon or waffle?
• Have you answered all the questions on the application form in the way that the funder expects?
• Have you included all supporting documents?
• Have you told a great story? Your application will be read by a human being and real-life examples of how the project will benefit actual children can be very persuasive.
• And finally, has someone else read through the full application before you send it off? Other people can often spot mistakes that you might miss.

What Things do People Often Get Wrong?

Grant providers report that unsuccessful grants are those which lack clarity and include claims which are unsubstantiated. The sections above will help you to communicate clearly the reasons for and desired outcomes of your project. Make sure that you provide evidence for any claims or statistics that you include – these might be government statistics, local council reports or market research.

Receiving your Decision

Once your application has been submitted, everyone will be keen to receive a decision. You can ease this waiting period by letting your team know when this is likely to happen and how you will be informed.

• The hardest part is waiting for a decision
• Know how long the grant provider will take to make a decision so you can manage expectations internally within your organisation
• By being clear, concise, detailed and relevant you have increased your chances of success

What to Do if You Are Successful?

Celebrate and congratulate those who helped you with the application process! Now you can start planning and begin your journey, well done, it was all worth it!

What to Do if Your Application is Rejected?

Try and get some feedback from the grant provider as to why your application was rejected. This will help you with future applications and it might be that they suggest a small amendment and ask you to resubmit it. Whatever they say, try to remain positive. There will be a suitable grant for you and each application is a step on a learning journey.

Collating all the information above is the difficult part, writing each application will be simpler once this ‘thinking’ step has been done.

Schools want to provide the best experience possible for their students. Whether this is new classroom equipment, a playground shelter or more extracurricular activities. This isn’t easy within the constraints of government funding. Because of this, fundraising has become a cornerstone for income generation in schools up and down the country. As more and more parents become strapped for cash in difficult times, asking for money can feel like a thankless task.

But your fundraising drive doesn’t just bring urgently needed funds into the school’s coffers, it can also bring the local community together. In these challenging times, people are starting to come together like never before. Now is a great time to get creative with your fundraising ideas and start to plan ahead for the better days to come.

1. Bake Sale

What better way to entice people to give up their spare change than some delicious sweet treats? It’s a tried and tested fundraising method, but there’s really no way to go wrong with a classic bake sale. They are easy to plan and set up, all you need is use of your school hall or outside canopy and enough tables to let budding bakers of all ages sell their homemade cakes and sweets. Get the word out and set a fair price for the treats.

2. Fancy Dress Day

There are one of two ways you could do this. The first is to hold a school-wide fancy dress day, akin to World Book Day. After all, there is nothing kids love more than getting out of their school uniform for a day and seeing their teachers in silly outfits would be the cherry on top! Charging a pound or two is a simple way to earn a fair amount, depending on the size of your school.

Or alternatively, if you’re a parent, you could take on the challenge by yourself and gather sponsors for a solo fancy dress day. Think about going to the office in your best pirate outfit or heading out to work dressed as Elsa for the day.

3. Potluck Dinner

Ready, Steady, Cook! has recently made a triumphant return to our TVs, and everyone’s always interested in finding new recipes, so why not host a potluck dinner for staff, parents, and even kids to contribute to? Again, all that’s needed is willing participants and access to a hall where you can host the dinner. Ask everyone to bring a unique dish, and charge admission on the door. This method is much cheaper than hosting a formal fundraising dinner and can have the added benefit of getting the kids interested in cooking!

4. Talent Showcase / Competition

Everyone has a unique talent and hosting this kind of fundraising event can give kids and parents alike a golden opportunity to show them off. Whether singing, dancing, telling jokes or juggling, it’s a great way to bring the community together and share an experience that’s fun for everyone. Add extra excitement by giving out prizes for titles such as ‘Best Singer’, ‘Funniest Entry’, or ‘Most Unique Talent’.

5. Danceathon

For the last few years, stars of the BBC have taken to the dancefloor for a 24-hour danceathon to raise money for Children in Need. Though we wouldn’t recommend doing a full 24-hour extravaganza, you could take donations for a dance party lasting for the duration of the school day. You could get staff and students involved at intervals, without interrupting a full day of learning. This is a fundraising idea that’s bound to keep you on your toes!

6. Sponsored Swim

Keeping with the active theme, why not try a sponsored swim? Take a dip in the local lake, venture out into the sea, or enlist the help of your local pool to put on a sponsored swim. Depending on your swimming strength, you could take donations for the number of lengths you do in the pool or how long you can brave the chilly sea temperatures. If you’re not a regular swimmer, make sure you practice and take adequate measures to stay safe before you consider this one, however!

7. School Party

What’s better than a party to raise some money?

School doesn’t have to be all work and no play, provide the kids with their favourite music and some refreshments and let them have a blast in the school hall. A classic disco is bound to work well for primary aged kids, but if you fancy putting on something more formal or fancy consider hosting a ball. Charging an admission fee is the best way to fundraise here, and parents will be more than happy to give up the money if it means getting a night to themselves!

8. Film Festival

Hosting a film festival at school is a way to raise some extra cash that requires only the most minimal of planning. Again, there are two main ways to do this – one that’s fairly straightforward and one that involves getting families to get their creative juices flowing.

If you have a projector or large screen, make use of the school hall and turn it into a simple community cinema. Provide snacks, a few drinks, and some classic family entertainment for an easy way to raise funds that’s fun for everyone.

Or alternatively, ask anyone who’s interested to make a short film to submit to the festival. You can then screen this to the paying attendees and have prizes for the most thought-provoking video or most creative idea. You might even discover the next Steven Spielberg along the way!

9. Book Sale

Every household in the country is likely to have books around the house that they no longer need. Holding a book sale can encourage families to have a spring clean, bringing in books they’ve already read, no longer want, or just never got around to reading to put on sale. It’s also a great way for everyone to find their new favourite read, so it’s raising money for the school in a way that can still be educational for everyone.

10. Amazon Affiliates Program

There are several affiliate programs online, that allow you to get donations from people doing their online shopping. Amazon offers one of the most robust and popular programs out there.

When you sign up, you’ll be given an affiliate link. When people use that link to access Amazon and make purchases, you’ll be given a percentage of the profits. It’s incredibly easy and a good way to make cash for the school.

11. Pyjama Day

Lots of schools will do non-uniform days, or themed dress-up days. You can do a different kind of dress-up day by asking students and teachers to come in in their pyjamas, paying a donation to do so.

This will be a hit with everyone. If your school has a uniform, students will love not having to wear them. Pyjamas are a great choice as they’re so comfortable, and they still work well with the everyday activities you get up to at your school. Plus, it allows for great photos as you’ll have everyone dressed in fun and colourful pyjamas for the day.

12. Sell School Merchandise

There are lots of ways you can generate money, by selling school merchandise. If you want you can keep it small, offering supplies such as pens, pencils and notebooks.

Want to think bigger? You can sell things like bags, hoodies, lunch boxes, and so much more. Think about what your students and their families may want and brand these items with your school logos. Students who are leaving the school, in particular, will like picking up these items.

13. Treasure Hunt

Who doesn’t love a good treasure hunt? Stage a hunt that your students can get involved in, asking them to pay a fee to enter. They’ll get into teams and be given a list of items they need to find in the school. The best thing is you can get creative with this. Ask them to decipher riddles to find items or give them a map to guide them on their way. You can even ask them to find the best item for a task, i.e. find a tool that will help you draw a map or fight off pirates.

The fastest group to find the treasure wins, and you can give extra prizes if you wish. For example, you can give prizes to those who find the most creative items.

14. Staging A Play

What students don’t love putting on a play? Pick a play that they will enjoy and practice it after school. Then, you can put on a full theatre performance, charging for the tickets. More and more schools are adding outside amphitheatres to their facilities, allowing the pupils to perform outside. Our range of canopies and shade sails will help you to easily create a covered area outdoors. If you want to go the whole way, you can add in drinks and refreshments too, to raise more money.

15. Karaoke Contest

Got any budding singers at your school? Organise a karaoke competition for them to show off their skills. It’s easier than ever to host your own karaoke night. All you need is a laptop, an extra screen and some microphones. You can pull up karaoke videos on YouTube so everyone can have a go, no matter what they want to sing. Have judges on hand to give a prize to the best singer and performance at the end of the event.

16. Auction Naming Rights

There’s something at your school that needs to be named. For example, is there a bench on the grounds that isn’t dedicated? Perhaps you have a plain brick wall that can have names added to each brick. Whatever it is, auction off the naming rights. People will love being able to be included in the school in some small way.

17. Scrabble Tournament

Here’s another activity that’s exciting and fun, as well as educational. Hold a Scrabble event one evening in your school hall. It’s easy to set up tables and scrabble boards, ready for students to get involved. Entrants will pay a fee to participate and compete to see who gets the highest score possible. They can also pay an extra donation if they want to sneak a peek at a dictionary.

18. Multicultural Fair

It’s likely that you have students from all over the world in your school, as well as in your local community. You can hold a fair to show off all these cultures and educate everyone about them. This can include anything you like, from music, to food, to local crafts.

You can ask local businesses to get involved or have parents come in to demonstrate different activities from their home countries. It’ll be a lot of fun and you’ll all learn something too.

19. Abseiling Event

Abseiling is one of the most common extreme sports, and it’s one that most people like to use when raising money. It’s extreme enough that you’ll find it easy to get sponsors, but it’s accessible enough that most people will be able to do it. It’s also a great option if you’re able to organise the abseiling event down the school building itself.

20. Christmas Card Sale

If the holidays are coming up, this is a great way to start making some money. You can either buy some Christmas cards wholesale to sell to raise funds, or you can have the students design their own cards to sell. The latter option is very popular, as who wouldn’t enjoy spending time creating fun Christmas cards?

You could certainly do this for other events too, such as Easter or other holidays that your school celebrates. It’s easy to do, and you can raise quite a bit of money this way.

21. Eco Fines

In this age of environmental awareness, this is a great way to raise money and awareness of our effect on the planet. If you have ever seen a swear jar before, then you’ll see that this is the same concept. If anyone in the school does anything that’s environmentally unfriendly, then you can require them to make a donation by paying an ‘eco fine’.

You’ll set a ‘fine’ amount, which needs to be donated every time someone does something wrong. You’ll also need to agree on a list of things to be considered less than environmentally friendly. For example, leaving lights on when you exit a room or using fresh paper for rough drafts are all examples of acts that should be fined.

22. Supermarket Packing

This takes up some time and does take some organisation but is well worth it. Choose a supermarket local to your school and ask if your students can come in and pack for customers as they get their shopping. It’s best to do this on a busy day, so they can get the most donations possible.

By doing this in your local community, you’re both raising money and raising awareness of what you’re raising money for. You’ll find you’ll get a lot of donations if you simply place a bucket at every checkout where you’re packing for customers.

23. Video Game Tournament

There are so many children, and adults, that love video games, that this is sure to be a hit. Host a video game tournament in your school and charge each entrant to participate. Create a tournament and have the entrants compete until one is crowned the winner.

Depending on your school and the age of your students, you’ll need to find a game that’s age-appropriate. In many cases, games such as Mario Kart are friendly for even young kids and offer enough excitement to make the competition fun. Don’t forget to have a prize ready for the winner.

24. Compile a School Cookbook

Kids love to get involved. Creating a school cookbook is a really fun way to inspire children and their families. This interactive option can involve inviting parents to submit their favourite recipes, along with photos of them cooking with their children. Not only is this a creative way to raise funds, but it also provides learning opportunities for the children too. With a focus on health and fitness in today’s curriculum, this provides schools with a chance to link learning outcomes to income generation. What could be better than an opportunity to be creative, get children and parents involved, inspire learning and generate funds in the process?

A quick Google search will bring up a range of school cookbook providers.

25. School Lottery

If you were to survey parents at the school gates, you’re sure to find a lot that play the National Lottery. Setting up your own school lottery gives you a chance to involve those parents who like a little flutter, as well as to people in the wider community who would make a small, but regular, stake in return for the chance of winning a prize.

The organisation Your School Lottery has been set up specifically to provide a lottery scheme for school fundraising. With tickets costing a mere £1, participants access your dedicated lottery webpage to purchase their tickets. For every ticket sold, 40p goes directly to your school and participants have the chance of winning a weekly jackpot of £25,000.00.

26. Pop Up Restaurant

Why not transform your school into a restaurant for the night? Have your students prepare a menu and get involved in cooking the food. Parents can come along and buy a meal, helping you raise those funds. Turn the school hall, or outside dining area shelter, into a restaurant, complete with tables and chairs and the right ambience. If your school has a food kiosk or serving pod, this would a great place to dish out the meals too.

27. Bingo Night

Some sources suggest that the game of bingo has existed in one form or another since the 1500s. One thing’s for certain, it’s as popular today as it ever has been. It’s also an extremely easy to administer fundraising idea. With some logistical requirements, like planning a date and venue, and making sure that the message gets out to sell as many tickets as possible, it is a fun and inclusive option. If you can recruit an experienced bingo caller from amongst the school or wider community to volunteer even better! It also offers additional opportunities to raise more money on the night, for instance, by holding a raffle.

28. Quiz Night

Like bingo, quiz nights have been around forever and are still very popular. They’re a great way to fire up competitive spirit, but also a fun way to spend an evening. With a good marketing plan to sell tickets within school and locally, this type of event is one that is likely to raise a decent amount just on ticket sales alone.

There are plenty of resources available on the internet to help you compile your quiz, and if you can recruit a lively quiz master to run the event and keep people engaged, you’ll end the evening with people asking when you’ll be holding the next one!

As with the bingo night, it also offers you some ‘up-selling’ opportunities.

29. Recycling Drives

We’re all conscious about the environment and many families are looking for the opportunity to do their bit to reduce their carbon footprint. There are more and more opportunities for schools to benefit financially from recycling schemes.

A recycling drive also provides another opportunity to involve the children and help them to learn about recycling and why it’s important, whilst at the same time making money out of unwanted things. The list of items that can be recycled for money is varied. From empty ink cartridges to mobile phones and old clothes. Check what’s happening in your local area to see if there are organisations who can help you with this.

30. Online Auction

Auctions come in many shapes and sizes, including in online format. Depending on how big an auction you plan, there are options. On a small scale, and if your school has a Facebook page, then with a little careful thought and organisation it’s possible to run your auction thought that. A bigger event might be best served by a little investment in an auction software app. There are different providers, so shopping around is recommended.

The scale of your auction is likely to be relative to the items that you have available as lots. Making contacts with businesses in your local area (or even more widely) can help to drum up donations, in return for an acknowledgement from the school on who donated them.

31. Craft Sale

Crafting covers a multitude of different things, so holding a craft sale offers a great variety to entice visitors to buy. From handmade jewellery to knitted items and beauty products there is virtually no limit to the items to attract visitors to a sale. This can be done on a small scale, selling crafted items produced and donated by the school community. Or perhaps you’re willing to consider a larger scale by inviting local crafters and artisan makers to buy a pitch at your event. This would work really well ahead of gift-giving seasons like Christmas, and it also offers an opportunity for other income generation ideas on the day like cake sales or tombolas.

Using a little imagination, your fundraiser could be a wonderful way of bringing everyone together again after the Coronavirus lockdown finishes. Why not use the current spirit of togetherness and hold a competition now to come up with more creative fundraising ideas? It might result in some even greater suggestions and will help to keep people engaged while school is shut.

32. Sports Buddy Night

Is your school well known for its sports teams? Whatever the sport, this is a way that you can raise money and have some fun. In these events, students on the team invite a friend to come along to practice one night. They pay to get involved in a fun training session, that shows them what the game is all about and help them to get some regular exercise. If you have an all-weather multi-use games area, then these sessions can even continue all-year-round.

These events are a good idea as they not only raise money, they bring new interest to your sports teams. You’ll find some of the friends will be looking to sign up once they’ve given it a go.

33. Contact Local Businesses

Partner with the local businesses for discounts, donations, and manpower to boost your school’s fundraising resources and build a connection between the community and the parent group. The local businesses can help a group of parents or teachers raise money for school while the group offers an affordable way of advertising themselves.

This arrangement functions well nationwide as many small businesses contribute to improving the quality of education through volunteer hours, in-kind donations, and cash. Supporting schools in vulnerable areas is one way that small, local businesses can be unique and compete with big-box competitors. For small businesses to perform great in the market, they have to interact with the community or they become obsolete. A local business can contribute money towards an elementary school’s purchase of computers or by supporting school athletic programs.

34. Inbound Marketing

While most schools are using content marketing strategy and social media marketing, less than a third use inbound fundamentals like persona development and email personalisation which can contribute to fundraising success. Email is far from becoming obsolete; therefore, fundraising emails should be purposeful, engaging and sent to the right persona to stand out as unique from the noise of 100 plus emails an average individual receives on a daily basis.

Moreover, fundraising emails should function effectively and look good on every device, or, donors might find them frustrating and give up before donating. The community is always busy, so ensure the messages sent do not get lost. Create simple, visually engaging messages that promote fundraising. For example, parents can share family stories of what they donate and then put a call-to-action for potential donors to take the next step.

35. Host a Shoe Drive Fundraiser

This is an effective and unique fundraiser that students of all ages can engage in. Moreover, the shoe collection initiative teaches them the value of small-scale philanthropy. The shoe drive fundraiser has partnered with the likes of Funds2Orgs that help setting up collection materials around schools and motivate students to donate those shoes they don’t wear.

This type of fundraiser works best in September and August when most students are shopping for back-to-school materials. This can be put in a friendly competition by dividing students into groups. A reward is given to the group that collects most shoes, this could be a pizza party. Doing this provides an efficient platform to accomplish the fundraiser.

36. Contact a Local Celebrity

Whether your school is in a little local town or a metropolitan area, every locality has a few local celebrities – sports figures, TV personalities, radio hosts, politicians, school faculty, and business owners. For a school fundraising campaign, arrange for a local celebrity to be your main promoter for a day. The celebrity can help promote a fundraiser by contacting businesses, friends, and family, and also by using social media platforms like Twitter and Facebook to publicise the progress. The key here is publicity and having a TV station or local newspaper run stories can be very helpful.

37. Sell Something

Schools have special colours, a motto, mascots, or other elements that give a school’s identity. Parents, teachers, and students can show the school spirit by selling merchandise to generate funds. The merchandise can be sold at fundraising events, school stores, or through an online storefront. Some of the essential merchandise that can be sold include lunchboxes, backpacks, novelty gifts like posters, picture frames, towels, and mugs, or branded t-shirts that represent the school’s motto, mascot, and colours. You can have products made locally or use a reputable online store.